PRIVACY POLICY

1. INTRODUCTION

PickupGuru.AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

This policy complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), and other applicable privacy laws.

2. INFORMATION WE COLLECT

2.1 Personal Information

We collect the following categories of personal information:

• Identity Information: Name, username, date of birth
• Contact Information: Email address, phone number
• Profile Information: Dating profiles, photos, personal descriptions, preferences
• Communication Data: Messages, conversation history, interaction patterns
• Payment Information: Payment card details, billing address

2.2 Technical Information

We automatically collect:

• Device Information: IP address, device type, operating system, unique device identifiers
• Usage Data: Log data, analytics, time spent on platform, features used
• Location Data: General location based on IP address
• Cookies and Tracking Data: As detailed in our Cookie Policy section

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

• Providing and personalizing our Service
• Processing your payments
• Analyzing user behavior to improve our Service
• Training our AI algorithms to enhance recommendations
• Sending you marketing communications (with consent)
• Complying with legal obligations
• Detecting and preventing fraudulent activities

3.1 Legal Basis for Processing (GDPR)

Under GDPR, we process your data based on:

• Performance of our contract with you
• Your consent
• Our legitimate interests (improving our services, marketing)
• Compliance with legal obligations

4. DISCLOSURE OF YOUR INFORMATION

4.1 Service Providers

We share information with third-party vendors who help us operate our service, including payment processors, cloud storage providers, and analytics services.

4.2 Advertising Partners

We sell or share certain technical information and de-identified data with advertising partners for commercial purposes. This includes:

• Demographic information (age range, gender)
• Device information and identifiers
• Usage patterns and behavioral data
• Interest categories derived from your use of the Service

4.3 Legal Requirements

We may disclose your information in response to:

• Subpoenas, court orders, or legal process
• To establish or exercise our legal rights
• To defend against legal claims
• When we believe disclosure is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or potential threats

5. YOUR PRIVACY RIGHTS

5.1 GDPR Rights (EU/UK Users)

If you are in the EU or UK, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

5.2 California Privacy Rights

California residents have the right to:

• Know what personal information is collected, used, shared, or sold
• Delete personal information held by businesses
• Opt-out of the sale of personal information
• Non-discrimination for exercising rights

5.3 Other US State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, and other states with applicable privacy laws may have similar rights to access, delete, and opt out of sales of their personal information.

5.4 Exercising Your Rights

To exercise your privacy rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

7. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

8. INTERNATIONAL DATA TRANSFERS

We may transfer your information to servers or service providers located outside your country. For transfers from the EEA, UK, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses.

9. CHILDREN'S PRIVACY

Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.